Declaratia de misiune
ÄDeclaraţia de misiune
–Pune bazele pentru strategie 
–Construieşte identitatea organizaţiei 
–Crează o viziune pozitivă
ÄDeclaraţia de misiune ar trebui să:
–Atragă potenţialii clienţi
–Creeze o imagine clară
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Why is the Mission Statement Important?
a. Determines long-term direction of the organization.

What is it based upon?
a.  What you already do well (as  long as it is right)
b. What is needed (and you have the resources and competence to do at a high standard of performance.)
c. What you believe in (commitment from key people)

How is it developed?
a. Three elements: describe the type of organization; identifies who is served; states the purpose for existence
b. Three characteristics: less than 50 words; creates a clear image; uses simple language
c. Should not experience significant change over time
d. Keep it Short and Simple (KISS rule)